FOUNDER, CONSULTANT, BEST SELLING AUTHOR

Dr. Ben Friberg is a seasoned dentist, business strategist, and leadership coach dedicated to helping dental professionals build profitable, patient-centered practices that align with their purpose.

After earning his degree in Business Management from Oregon State University, Ben spent three years as a Vice President in the construction industry before realizing his true passion lay in healthcare. He went on to earn his DDS from SUNY Buffalo School of Dental Medicine, where he began blending clinical excellence with a deep understanding of business leadership and team development.

Today, as the founder of Friberg Advisors and the #1 Amazon Bestselling Author of The Seven-Figure Practice Blueprint for Dentists, Ben helps doctors simplify the business side of dentistry so they can focus on what matters most — great patient care, empowered teams, and a fulfilling life outside the operatory.

Based in Wilmington, North Carolina, with his wife and two children, Ben is also a proud recipient of the Wilmington Chamber of Commerce’s “40 Under 40” award. His consulting and speaking work are known for a holistic, actionable approach to leadership and sustainable growth.

When he’s not coaching dentists, you’ll find him fishing, training for Ironman races, or spending time at the beach with his family — always guided by the same mission he teaches others: to build a life and practice that truly thrive.

CO-FOUNDER, EVENT FACILITATOR, CONSULTANT

Josh Friberg brings more than a decade of business-coaching experience to his work with leaders, teams, and organizations seeking breakthrough performance and sustained growth. He specializes in two intertwined domains: personal/ team productivity and conscious leadership — the science, art and practice of nervous-system regulation.  Together, this inner work  creates the culture and behaviors required for high-performance teams. 

Dentists and business owners who coach with Josh describe care‑based accountability, providing an outside perspective, and a whole‑person approach that integrates both professional and personal development. He designs transformational environments that enable leaders and teams to move beyond insight to tangible, embodied change.

A Certified XChange Guide and faculty member of Keller Williams University, recognized in the Training Magazine Hall of Fame, Josh applies his expertise across workshops, retreats, executive coaching, and team‑alignment offsites. His approach blends high‑impact productivity tools with somatic leadership practices, helping leaders lead with clarity, teams collaborate with coherence, and practices perform without sacrificing culture.

Outside of this work, Josh makes a habit of adventure: bowhunting in the Pacific Northwest, camping in all seasons with his family. Adventures shouldn’t be an escape from life, but a retreat to make you better when you return. 

PRACTICE ADVISOR

After years leading high-performing teams in corporate America and running her own successful small business, Tracy Curran knows what it takes to create structure, accountability, and results that last.

Today, as both Lead Hygienist and Office Manager at Thrive Family Dental and a Practice Advisor with Friberg Advisors, Tracy helps dentists build practices that run smoothly — not stressfully.

She’s seen it all: the overwhelm that comes when systems break down, the frustration of team misalignment, and the exhaustion of trying to do everything yourself. Her gift lies in helping doctors turn that chaos into clarity.

Through proven leadership frameworks and practical systems, Tracy equips dental teams to communicate better, perform with confidence, and take ownership — so the doctor can focus on doing great dentistry while the practice thrives.

If your goal is to lead a team that truly supports your vision, Tracy is the guide who can help you get there.